BeatingCHARGEBACKS

Introduction
John Acme is an online merchant. Through his websites he sells widgets to the
public. With a merchant account and a credit card processor, John is able to
offer potential customers an easy way by which they can order his widgets. His
business is new, but he is seeing a regular profit that allows him to meet his living
expenses.
One day, John opens his mail and finds a letter labeled “Retrieval Notice” from
the provider of his merchant account. The notice references a specific transaction
and requests a copy of the sales documentation. Acme finds this odd, as the
transaction had seemed to go off without a hitch when it was processed weeks
before.
John Acme may not yet realize it, but he is looking at a potentially costly
situation. He has already sent the widgets to his buyer and has already accepted
the payment he received. His response to the retrieval notice will determine
whether or not he will be allowed to “keep” the sale at all. If he fails to provide
the proper documentation, he may receive a chargeback. The money he earned
will be deducted from his merchant account and he may very well never see the
widgets he already shipped again.
If John is able to provide important information, he may be able to prevail.
However, the proverbial deck is stacked against him. Merchants are assumed to
be “in the wrong” whenever a customer requests a chargeback. If John’s efforts
fall short of what is required, he will lose the chargeback argument and find
himself charged additional fees on top of losing the sale.
What does John need to show the merchant account provider in order to protect
himself? What kinds of information are valuable in these circumstances? What
kind of things can online merchants like John do in order to prevent situations
like this from happening again and again?
This report attempts to provide answers to these questions. Chargebacks are a
potentially devastating force for any online merchant and must be treated
seriously. Chargebacks and the fraud that is often their precursor are regular
events in the world of online sales and they pose a huge risk to merchants of all
types.
Avoiding Chargebacks